Technical B2B sales · Complex sales

Give your complex sales a clear direction.

Improve your prospecting, strengthen your sales team’s effectiveness and move negotiations forward. Practical support to develop your accounts and sell your technical products and solutions.

Based in French-speaking Switzerland · Services in French and English

TargetQualifyGrow
From direction to action.A clear strategy. Priorities followed through.
Over 25 years in technical B2B salesWorking with decision-makers and technical teamsProject-based or part-time support

Three ways to work together

Support tailored to your needs.

Your technology is sound. Yet opening a market, qualifying opportunities or managing accounts more effectively may require time or resources you do not have. I work within a clearly defined scope, agreed with you.

01 / SALES REVIEW

Clarify your sales priorities

Take a fresh look at your sales activity and identify the actions that deserve your attention.

  • Review of targeting, the sales pipeline and current proposals
  • Analysis of bottlenecks and opportunities
  • Priorities and a 90-day action plan
You leave withA concise assessment and practical recommendations.
02 / BUSINESS DEVELOPMENT

Improve prospecting and develop your accounts

Focus on the right customers, improve your outreach and move relevant opportunities forward.

  • Selection of target companies and contacts
  • Prospecting messages tailored to customer needs and contacts
  • Structured follow-up and opportunity qualification
  • Tracking responses, meetings and next steps
You move forward withWell-founded targeting and structured follow-up.
03 / SALES SUPPORT

Improve your sales team’s effectiveness

Help your team organise its work, prioritise its efforts and advance complex sales.

  • Clarification of roles, priorities and working methods
  • Reviews of the pipeline, strategic accounts and bottlenecks
  • Support for salespeople and negotiation preparation
  • Relevant indicators and follow-up on agreed actions
You benefit fromPart-time sales support.

One-off or recurring assignments. Scope, deliverables, time commitment and fees are set out in a quotation.

A practical approach

Understand the technology.
Move sales forward.

Complex sales often involve several stakeholders and a long decision-making process. Understanding technical constraints, identifying decision-makers and maintaining a clear next step are essential.

Discuss your situation
  • Make prospecting more effectiveRefine targeting, tailor messages, organise follow-up and assess the quality of the opportunities created.
  • Improve team effectivenessClarify responsibilities, share good practices and focus sales time on priority actions.
  • Connect customer needs to your value propositionHighlight what matters to buyers, users and technical teams.
  • Develop accounts over timeStructure contacts, understand the challenges and qualify opportunities before committing more resources.
  • Prepare for decisions and negotiationsStructure proposals, develop the sales case and prepare for discussions on pricing and terms.
  • Turn discussions into actions followed throughClear responsibilities, agreed next steps and regular follow-up on priorities.

Your adviser

Commercial and scientific experience.

I support companies selling technical products and solutions to other businesses. My role is to understand your context, bring a structured approach and contribute personally to the agreed actions.

My experience at IMI and Fluid Automation Systems includes international business development, key accounts, contracts, pricing and margins, as well as sales team management.

My experience covers precision fluidics, instrumentation, life sciences and industrial automation. This expertise informs my approach to technical B2B sales.

A simple start · No obligation

A free introductory call.
Three possible outcomes.

This first conversation helps me understand your situation, objectives and challenges. I give you a candid assessment of whether support would be useful.

01 / YOU CAN MOVE FORWARD ON YOUR OWN

Your team has what it needs to act

If I do not see a need that you cannot address yourselves, I will say so clearly. No assignment is necessary.

02 / ANOTHER PROVIDER IS BETTER SUITED

Your needs are outside my expertise

If I identify needs that I am unable to help with, I will recommend other providers suited to your situation.

03 / WE CAN WORK TOGETHER

A step-by-step action plan

If your needs fall within my expertise, we define a step-by-step action plan together, with objectives, deliverables and success criteria for each stage.

At each stage, we decide what comes next.

We complete a stage and then review the results. At the end of each stage, we decide together whether to continue to the next, adjust the plan or stop. There is no automatic commitment to further stages.

The scope and budget for each stage are agreed before work begins.

Guidance for your budget

Indicative fees.

The introductory call is free and carries no obligation. The amounts below provide a guide for three types of assignment. A quotation sets out the scope, deliverables and fees before any commitment.

SALES REVIEW

CHF 1’900

Review of your sales situation, identification of priorities and a 90-day action plan.

Indicative formatOne-off assignment · Preparation and presentation of findings included.
MARKET DEVELOPMENT

CHF 3’300

Targeting of 20 accounts in the Swiss market, preparation of prospecting messages and initial outreach.

Indicative formatOne-off assignment · Preparation and follow-up included.
SALES SUPPORT

CHF 2’200 / month

Two days of support per month to assist your team, structure prospecting and follow up on opportunities.

Indicative formatTwo days per month · Preparation and follow-up included.

Amounts in Swiss francs. These fees are indicative and adjusted to the agreed scope. Each stage requires prior agreement; continuation depends on the review of results and your decision.

Let’s discuss your project

What is your next sales priority?

Tell me about your company, your activity and the needs you would like to address using the form below. A free 20-minute introductory call, with no obligation, will help clarify your situation and possible next steps.

Your contact details will be used to reply to your enquiry and arrange this first conversation.

Request a free introductory call

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